Locked in fierce competition with Eurocopter and Agusta Westland, Sikorsky is now fighting smaller market incursions by Revell and other scale model hobby kit makers. Sikorsky Aircraft Corporation has concluded it is losing considerable revenue to the makers of plastic scale model kits unendorsed by the real helicopter maker. The company trademark counsel intends to go after Revell and other manufacturers, distributors, and importers involved in selling unlicensed representations of Sikorsky aircraft. It has gone so far as to block individual e-Bay re-sellers from auctioning kits of the CH-54 Skycrane.

Revell first issued its 1/72nd scale CH-54 in the 1970s and has recently re-issued the kit. Sikorsky claims to have been unsuccessful in its attempts to discuss licensing. According to one e-Bay seller prevented from auctioning the kit, the company counsel suggests the original manufacturers pay a fee of 12 to 25 cents on a model sold for $5 wholesale and $10 retail. Models of the UH-60, H-19, H-34, and other Sikorsky aircraft are currently marketed by hobby manufacturers Academy, Italeri, Hasegawa, and Fujimi to name a few. Sikorsky Aircraft says at this time that it has no agreements with any plastic model manufacturer.

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